Inf RetailRange was built by a small team of retail planners who saw the same problem again and again: plans drawn in an office that fall apart on the shop floor. We combine planning expertise with hands-on retail experience to design sequences that work in real stores, not just on paper.
Our approach is straightforward: every sequence starts with how customers actually move and shop. We study the layout, the traffic flow, the promotional calendar, and the categories that carry the margin. What we produce is a step-by-step retail range plan your team can execute with confidence.
We work alongside your merchandisers, not over them. Each plan is documented clearly, with the reasoning behind every decision, so your store teams understand the 'why' as well as the 'what'. No jargon, no opaque spreadsheets — just a practical roadmap from current state to improved sales.
Most of our work is local and practical: re-sequencing a weekly food promotion, realigning a seasonal fashion range, or fixing a planogram that consistently disappoints. We'd rather be the partner you call when a range is underperforming than the one who charges for endless strategy decks.
